Brunch · 9 AM – 4 PM
Brunch in Hoboken, NJ
Most brunch in this town stops at two o'clock. Ours runs until four Friday through Sunday, from a kitchen that makes its own mozzarella and sauces.
Uncle Rocco serves brunch to 4 PM Friday through Sunday, and to the 1 PM close Monday through Thursday, at 112 Willow Ave in Hoboken, New Jersey. The brunch menu includes a breakfast burrito, Nutella-stuffed brioche French toast, a lemon olive oil pancake and avocado toast, and the full lunch and dinner menu is available alongside it.
Why the four o'clock cutoff matters
Brunch is a schedule problem more than a menu problem. The people who want it at ten are a different crowd from the ones who want it at two, and the ones who want it at half three have usually just been told no by three other places. Running the brunch board until 4 PM means the kitchen is still making pancakes when the rest of Willow Avenue has switched to dinner service.
It also means you can eat breakfast food on a schedule that has nothing to do with morning. A late shift, a slow Sunday, a train that got in at three, none of those disqualify you from the french toast here.
The brunch board
Every item below is on the menu right now, with the price we charge for it.
Brunch that is not eggs
A brunch menu that only does eggs is a breakfast menu with a later start time. Because the full kitchen is open through the brunch window, the burgers, the salads, the vodka rigatoni and the rotisserie chicken are all available alongside it. So a table does not have to agree on what meal it is having. The rotisserie family meal is the one exception worth planning around: it starts at noon and needs forty-five minutes.
Coffee, and two drinks that are basically dessert
Coffee is bottomless at $5.00. Beyond that there is a Teddy Graham iced latte and a Bread Pudding iced latte, both $9.00. The second one being the bar's answer to the dessert guests mention more than anything else on the menu.
Where to find us
Uncle Rocco is at 112 Willow Ave, in Hoboken, New Jersey, one location, no other branches. Willow Avenue runs north to south through the middle of town, which puts us a walk from most of the Mile Square and a short hop from Hoboken Terminal, where the PATH, NJ Transit and the Hudson-Bergen Light Rail all meet. Guests come over from Jersey City, Weehawken and across the river in Manhattan.
The same kitchen handles catering, the private dining room and backyard events.
Reviews
What guests say about brunch
Rated 4.6 on Google. Every quote below is verbatim, nothing trimmed into a better sound bite.
Such a cute little gem of a restaurant! Our server David was so personable and attentive and made great recommendations! We tried the Watermelon Salad (so fresh!), Mac and Cheese (loved the breadcrumbs and creaminess), and the Big J Burger (excellent smashed burger and bun!). Thank you for having us!Elizabeth Manna · Google
Absolutely love this place! My boyfriend and I have been coming here for atleast a year now and it has always been a spot that is reliable, great food, and friendly service. Especially Elizabeth, she is lovely, relatable and you can tell she cares and has pride in the business.Emily P. · Google
Such a cute place for lunch. Love the vibe. 80s style is my favorite. My Chicken Caesar wrap was delicious. Coffee is strong and so good. The staff were friendly and welcoming. My waitress Mia was very attentive and friendly.Delia Serrano · Google
Food here is delicious and service was great! The waiter was so nice and explained everything very well. The atmosphere is very fun and inviting. The mac and cheese was one of our favorite, will definitely order again!Alexis S. · Google
Read every review on Google · Been in recently? Leave a review
Reservations
Book a table
Powered by Resy. Pick a party size and a time and we will take you straight to the booking.
Booking completes on Resy. Walk-ins are welcome too, or call (201) 238-2484.
Brunch questions
What time does brunch end at Uncle Rocco in Hoboken?
4 PM. The brunch board runs 9 AM to 4 PM.
Can I get lunch or dinner food during brunch in Hoboken?
Yes. The full kitchen is open, so burgers, salads, pasta and rotisserie chicken are available alongside the brunch menu. The rotisserie family meal starts at noon.
Does Uncle Rocco in Hoboken take brunch reservations?
Yes, through Resy. Walk-ins are welcome too.
Is there outdoor seating for brunch in Hoboken?
Yes. There is outdoor seating and a back patio, and guests note in reviews that it is heated.
Do you have gluten-free and dairy-free brunch options in Hoboken?
Yes. Those options run through the menu rather than sitting in a separate section. See dietary options for the specifics we can confirm.
All day
Why breakfast runs to four
The decision, and who it is for
Most brunch in this town stops at two. Ours runs to four in the afternoon, every day. That single decision changes who the room is for.
It means a table can order a lemon olive oil pancake and an 8 oz hanger steak at the same time and neither person has to compromise. It means a shift worker finishing at three can still get eggs. It means a Sunday that started late is not a Sunday that missed breakfast. And it means the brunch board is not a separate restaurant that closes. The full lunch and dinner menu runs alongside it.
The brunch board itself is short and deliberate: a breakfast burrito with tater tots and avocado, a brioche French toast stuffed with Nutella, a lemon and olive oil pancake under berry compote, avocado toast on whipped ricotta, and a bacon egg and cheese on a roll. Sides of bacon and hash browns, and bottomless coffee to sit behind it.
What the split service means for a late breakfast
Monday to Thursday the dining room runs 9 to 1, then closes, then reopens at 5. Friday runs straight through to 10 PM. Weekends are one service, 10 to 9 on Saturday and 10 to 8 on Sunday.
Read that against a brunch board that runs to 4 PM and the practical answer is: on a weekday, brunch effectively ends when the morning service does at one o'clock. On a Friday or a weekend it genuinely runs to four. That distinction is worth a phone call before a 2 PM Tuesday pancake.
What else is available while brunch is running
All of it. The full lunch and dinner menu runs alongside the brunch board, which is the part most rooms cannot do.
The kitchen's own ordering data puts Smash Burger ($12.00), Big J Burger ($19.00), Rocco Burger ($19.00), Spicy a la Vodka ($20.00), Whole Rotisserie Chicken Family Meal ($36.00), Chicken Sangwich ($16.00), Steak Frites ($26.00) and Greek Salad ($16.00) at the top. Read that list again and the pattern is obvious: this is a burger-and-pasta room that happens to serve breakfast all day, not a breakfast room with a burger on the side.