Brunch · to 4 PM Friday to Sunday, to 1 PM Monday to Thursday
Brunch in Hoboken, NJ
Most brunch in this town stops at two o'clock. Ours runs until four Friday through Sunday, from a kitchen that makes its own mozzarella and sauces.
Uncle Rocco serves brunch to 4 PM Friday through Sunday, and to the 1 PM close Monday through Thursday, at 112 Willow Ave in Hoboken, New Jersey. The brunch menu includes a breakfast burrito, Nutella-stuffed brioche French toast, a lemon olive oil pancake and avocado toast, and the full lunch and dinner menu is available alongside it.
- Can I get lunch or dinner food during brunch in Hoboken? Yes. The full kitchen is open, so burgers, salads, pasta and rotisserie chicken are available alongside the brunch menu. The rotisserie family meal starts at noon.
- Does Uncle Rocco in Hoboken take brunch reservations? Yes, through Resy. Walk-ins are welcome too.
- Is there outdoor seating for brunch in Hoboken? Yes. There is outdoor seating and a back patio. Jacob Ullom's Google review from November 2025 says: “They also have heated back patio seating.”
Brunch hours in Hoboken
Brunch runs from 9 AM to 4 PM Friday to Sunday, and from 9 AM to the 1 PM close Monday to Thursday. The weekend start is new: in September 2026 we moved the Saturday and Sunday opening from 10 AM to 9 AM, so weekend brunch now gets an extra hour at the front.
Brunch at 112 Willow Avenue
The same Hoboken kitchen serves the brunch board alongside lunch and dinner, with the backyard available when the weather and service allow.
Running the brunch board to 4 PM on Friday, Saturday and Sunday means the kitchen is still making pancakes when the rest of Willow Avenue has switched to dinner service. A late Friday shift or a slow Sunday does not rule out the French toast here.
Reviews
What guests say about brunch
Rated 4.6 on Google. Every quote below is verbatim, nothing trimmed into a better sound bite.
Such a cute little gem of a restaurant! Our server David was so personable and attentive and made great recommendations! We tried the Watermelon Salad (so fresh!), Mac and Cheese (loved the breadcrumbs and creaminess), and the Big J Burger (excellent smashed burger and bun!). Thank you for having us!Elizabeth Manna · Google
Mentions: Watermelon Salad, Mac 'n Cheese, Big J Burger
Absolutely love this place! My boyfriend and I have been coming here for atleast a year now and it has always been a spot that is reliable, great food, and friendly service. Especially Elizabeth, she is lovely, relatable and you can tell she cares and has pride in the business. …Emily Perez · Google
Such a cute place for lunch. Love the vibe. 80s style is my favorite. My Chicken Caesar wrap was delicious. Coffee is strong and so good. The staff were friendly and welcoming. My waitress Mia was very attentive and friendly. …Delia Serrano · Google
Mentions: Chicken Caesar wrap, coffee
Food here is delicious and service was great! The waiter was so nice and explained everything very well. The atmosphere is very fun and inviting — only thing is there is some smoke from the open kitchen. The mac and cheese was one of our favorite— will definitely order again!Alexis Sabbaghian · Google
Mentions: Mac 'n Cheese, open kitchen
Read every review on Google · Been in recently? Leave a review
The brunch board
The brunch board has eight items, from $6.00 hash browns and french fries to the $16.00 Nutella-stuffed French toast, and every price below is what we charge now.
A photographed brunch plate
The Breakfast Burrito is one of the real dishes photographed at Uncle Rocco, not a stock stand-in for the menu.
Brunch that is not eggs
Burgers, salads, the vodka rigatoni and the rotisserie chicken are all on during brunch, because the full kitchen stays open through the brunch window. A table does not have to agree on what meal it is having. The one exception worth planning around is the rotisserie family meal, which starts at noon and needs forty-five minutes.
Coffee, and two drinks that are basically dessert
Coffee is bottomless at $5.00, and the two dessert drinks are a Teddy Graham iced latte and a Bread Pudding iced latte, both $9.00. The second one is the bar's take on the bread pudding, the single dish guests name most often in our Google reviews.
Where to get brunch in Hoboken
Uncle Rocco is at 112 Willow Ave, in Hoboken, New Jersey, one location, no other branches. Willow Avenue runs north to south through the middle of town, which puts us a walk from most of the Mile Square and a short hop from Hoboken Terminal, where the PATH, NJ Transit and the Hudson-Bergen Light Rail all meet. Guests come over from Jersey City, Weehawken and across the river in Manhattan.
The same kitchen handles catering, the private dining room and backyard events.
First time in? Our guide to a first brunch visit covers the sweet and savory sides of the menu, ordering a burger with the brunch crowd, bringing a group and finding the address.
A grounded example
A late brunch plan
If your group wants breakfast food after the morning, use the published service window: brunch runs to 4 PM Friday through Sunday and to the 1 PM close Monday through Thursday, while lunch and dinner dishes run alongside it.
Source: Uncle Rocco’s published hours and brunch menu.
Reservations
Book a brunch table in Hoboken
Book a brunch table on Resy: pick a party size and a time and we will take you straight to the booking.
Great experience for Sunday brunch, food quality was on point, and well taken care of by Kevin!
Booking completes on Resy. Walk-ins are welcome too, or call (201) 238-2484.
Brunch questions
What time does brunch end at Uncle Rocco in Hoboken?
4 PM Friday to Sunday, and at the 1 PM close Monday to Thursday. The brunch board starts at 9 AM.
Can I get lunch or dinner food during brunch in Hoboken?
Yes. The full kitchen is open, so burgers, salads, pasta and rotisserie chicken are available alongside the brunch menu. The rotisserie family meal starts at noon.
Does Uncle Rocco in Hoboken take brunch reservations?
Yes, through Resy. Walk-ins are welcome too.
Is there outdoor seating for brunch in Hoboken?
Yes. There is outdoor seating and a back patio. Jacob Ullom's Google review from November 2025 says: “They also have heated back patio seating.”
Do you have gluten-free and dairy-free brunch options in Hoboken?
Yes. Those options run through the menu rather than sitting in a separate section. See dietary options for the specifics we can confirm.
Starting from somewhere else? Brunch near Downtown Hoboken is 0.3 miles away in a straight line, and brunch near Uptown Hoboken is 0.9 miles south along Willow Ave, the street the restaurant is on. The Jersey City page measures 1.5 miles from City Hall (brunch near Jersey City), and the Weehawken page 2.3 miles from its centre point (brunch near Weehawken). More answers about the restaurant are collected on the Uncle Rocco FAQ.
Brunch hours
Why brunch runs to four Friday to Sunday
The decision, and who it is for
We run the brunch board to four in the afternoon Friday through Sunday, and to the 1 PM close Monday through Thursday, because most brunch in this town stops at two. That single decision changes who the room is for.
A table can order a lemon olive oil pancake and an 8 oz hanger steak at the same time, and neither person has to compromise. A shift worker finishing at three on a Friday can still get eggs.
The brunch board itself is short: a breakfast burrito with tater tots and avocado, a brioche French toast stuffed with Nutella, a lemon and olive oil pancake under berry compote, avocado toast on whipped ricotta, and a bacon egg and cheese on a roll. Bacon, hash browns and french fries come as sides, with bottomless coffee behind it.
What the split service means for a late breakfast
Monday to Thursday the dining room runs 9 to 1, then closes, then reopens at 5. Friday runs straight through to 10 PM. Weekends are one service, 9 to 9 on Saturday and 9 to 8 on Sunday.
On a weekday, brunch ends when the morning service closes at one o'clock, and on a Friday or a weekend it runs to four. For a weeknight table instead, read our weekday dinner guide. For the weekday morning on its own, our guide to breakfast in Hoboken on a weekday goes through the board from the 9 AM opening. For the pancake and the other sweet plates, read pancakes in Hoboken.
What else is available while brunch is running
The burgers lead the lunch and dinner side. When we read the delivery apps on 2026-09-13, the Smash Burger and the Big J Burger were the top two dishes on both the DoorDash and the Grubhub “Most ordered” lists, and you can order either burger next to a pancake. For a midday order that is not a burger, the lunch in Hoboken guide goes through the sangwiches, wraps and salads.
