Smash burgers in Hoboken: the three smashed burgers at Uncle Rocco
Two of the most ordered dishes at 112 Willow Ave are smash burgers, and a third one sits on the dessert list. Here is how they differ and when you can get one.
For a smash burger in Hoboken, Uncle Rocco at 112 Willow Ave has three on the menu. When the restaurant read the DoorDash and Grubhub "Most ordered" lists on September 13, 2026, the Smash Burger and the Big J Burger were the top two on both. This guide covers all three and how to get one, eating in or ordered ahead.
What a smash burger is
The name comes from the method. A smash burger starts as a ball of beef that gets pressed flat as it cooks, so the patty ends up thin with browned edges. The style usually keeps the toppings simple: cheese, onions, pickles and a soft bun.
The three smashed burgers on the menu
- The Smash Burger: one grass-fed, 100% wagyu beef patty with onions, American cheese and pickles on a sesame seed bun, served with fries.
- The Big J Burger: double grass-fed wagyu beef with fancy sauce, pickles, American cheese, onions and tomatoes.
- The Bread Pudding Smash: the restaurant's baby bread pudding with a 3 oz smashed burger, topped with caramel. The ordering page lists it under Dessert.
Dishes here are as listed on the restaurant's menu page on October 17, 2026, so check the menu for today's selection.
Single or double
The Smash Burger and the Big J start from the same place: grass-fed wagyu with American cheese, onions and pickles. The Big J doubles the beef and adds fancy sauce and tomatoes. The Smash is the one listed with fries. When you order the Big J online, you pick fries or salad as the side, and the ordering page offers cheese fries, a gluten-free roll or dairy-free cheese for an added charge.
| If you want... | Look at |
|---|---|
| One patty, with fries | Smash Burger |
| Double beef, with sauce and tomato | Big J Burger |
| Sweet and savory in one order | Bread Pudding Smash |
| Bacon and smoked Gouda | Rocco Burger, grass-fed 100% beef with special sauce and caramelized onions |
All four are compared, with photos, on the burgers in Hoboken page.
What guests have said
Three Google reviews name the smashed burgers directly. Lauryn Donnelly wrote: "Best smash burger I’ve had in a really long time." Elizabeth Manna called the Big J an "excellent smashed burger and bun!" And from a table of eight in the back of the room, Natalie Allgyer wrote: "Most of us went for the smash burger, and it was absolutely delicious!"
When you can order one
The burgers are on for every service, brunch included, because the lunch and dinner menu runs alongside the brunch board. Monday to Thursday the restaurant is open 9 AM to 1 PM and 5 to 9 PM, Friday 9 AM to 10 PM, Saturday 9 AM to 9 PM and Sunday 9 AM to 8 PM. On those four weekdays the room is shut from 1 to 5, so a weekday burger is either a morning order or a dinner one.
Pickup and delivery
The restaurant's online ordering page takes pickup and delivery orders, and delivery orders placed there go out with the restaurant's own drivers. The takeout and delivery guide covers ordering direct in more detail.
Coming from uptown
Willow Avenue runs the length of Hoboken, and Uncle Rocco is at 112 Willow Ave, between 1st and 2nd Street. From the north end of town the route is one street heading south. The Uptown Hoboken page has the straight-line distances from the parks and the ferry stop.
Allergies
An open kitchen this size cannot promise a fully separated preparation area. The dietary page lists the gluten-free and dairy-free options. For an allergy, tell your server or call before you order.
Get your burger
Order ahead on the online ordering page, book a table on Resy, or call (201) 238-2484. Hours for every day are on the contact page.
